MKR Foundation- is a non-profit organization strictly focused on creating innovative environment for socio-economic benefits and making way for a new vision of corporate social responsibility (CSR). They are working in partnership with Jang Group and Geo TV and have access to over 10 million thinking people.

MKR has recently taken a remarkable environmental protection initiative by the name of “SABZ” (formally start in August 2008). SABZ is a three years program (2008-2010), with a mission to create awareness, motivation, and will to bring an effective environmental change via bouquet of campaigns. It will not only help in developing environmental friendly communities at different levels, but provide a platform to the entire stakeholder to exchange ideas on continuous basis and forming National Environmental Think Tank (NET). The stakeholders for this project include Govt and public sector, Development sector, Legislators, Judicial System, Political Leadership, Religious groups, Law Enforcing Agencies, Corporate Sector, Media, Academia, Children & Youth, and Women etc. Some of the expected activities for phase 2008 are Sabz discussion Forums, Corporate Sector conferences, Workshops for Law Enforcing Agencies, innocent garden, green campuses, environmental quiz, children painting competitions, Film making, amateur photography, music challenge etc. All of these activities are designed to engage society members in playing an active role in saving the environment.

Hats off to MKR for taking such a wonderful step for environmental protection, since it is necessary in bringing the positive change in all nation building agendas. ….. Stay in touch for more updates on SABZ…

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