A couple of months ago I had the misfortune of traveling on Airblue to Karachi, and was surprised to see that their feature entertainment had changed.

When the company started out, they used to have fairly well-chosen entertainment, from "the 4 man show" to other shows that appealed to the thinking individual - such choices helped the brand attract an "alternate" set of travelers, who were bored with the status quo.

I was very surprised to see then, that their new choice for on-flight entertainment was to show mujras!

Those were the worst couple of hours I have spent in an airplane because Airblue planes are the old planes where TV-screens flap in from the roof - so even if I wanted to, I couldn’t avoid the disgusting set of flight content.

It should be obvious that this particular choice of entertainment is nothing but pandering to the lowest common denominator; as such, it creates more revenue, but is incredibly irresponsible in light of the fact that such open flights also serve traveling families, a lot of them with children. 

When did Airblue transition from being a leading family-friendly service to one that caters to the basest desires of the human psyche?

Social Responsibility in Airblue’s case goes beyond charity or donations, but comes down to first taking the responsibility of not contributing to the moral decay of society.

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