CDF Software, parent of Social Bridges, and Telenor recently issued a press release in major dailies of Pakistan announcing the launch of our blog. The PR was aimed at creating awareness about our efforts and to engage with more and more people.

Here is the statement as it appeared in The News:

By our correspondent
9/20/2008 ISLAMABAD: CDF Software and Telenor Pakistan on Thursday announced the launch of Social Bridges (socialbridges.org), a corporate social responsibility (CSR) blog on the internet.

According to the statement issued here, the first such initiative in Pakistan, the blog aims to educate internet-savvy public about the concept of CSR and engage the educated classes in a debate about the role of businesses in society’s development.

Blog is short for web-log. A blog is generally an online journal that is updated frequently and builds communities around a particular topic by allowing comments from online readers. Blogging around the world and in Asia has become a significant phenomenon in terms of participatory journalism, with some sources estimating 45-50 per cent of those online actively blogging as well.

Blogging on the corporate sector in Pakistan, especially in the field of information & communication technologies (ICT), has grown tremendously as the sector has expanded over the last few years. However, a focused discussion on the role of businesses in helping build communities had been lacking until now.

The Social Bridges blog provides a platform to bring together various stakeholders including corporate sector, NGOs, academia, international experts and the general public to discuss the impact of corporate social responsibility on bringing about social change in Pakistan.

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